Repairing the Past and Growing the Future

Our Mission. To bring scale to conservation by putting a price and value on natural capital and by linking the biological world to the transactional marketplace.

A More Purposeful Union

As the three currents merge into the River of America, the dawn of a more purposeful union is underway. From the first stirrings of a nation to a country navigating the choppy waters of accelerated growth to the regulatory state of today, we are ushering in the Age of Natural Capitalism where conservation has a purpose and capitalism a heart. At that intersection is the notion of building equity. For centuries, we have understood the tilling of the land, but we have only faintly grasped how the cultivation of character deepens the soil of the mind and spirit.

“Within each of us is character. Under all is the land. And like a river that drops out of sight for a while, only to re-emerge greater and stronger, so it will be with America—and our world.”

Chandler Van Voorhis

Co-Founder and Managing Partner

GreenTrees Leadership

With decades of experience in forestry and the carbon markets, the GreenTrees leadership is uniquely qualifed to bring landowners and conservation together.


Jerry "Dutch" Van Voorhis

President and CEO

Carey Crane


Chandler Van Voorhis

Co-Founder and Managing Partner
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Gordon Smith

Chief Product Officer

Kathy Sarich


Avery Hughes

Land Specialist

Andrew Richards

Head of Virginia Enrollment Partnering for GreenTrees

Robert Banner

Sr. Poject Manager

Bickham Crooks


Steve Burgess

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Anthony Woods

Administrative Assistant

Industry Awards and Endorsements

Industry Awards

  • 2018 Innovation Award by American Carbon Registry
  • 2014 and 2015 Runner Up in Best Forestry Program by Environmental Finance
  • 2010 Innovation Award by American Carbon Registry
  • 2009 Southern Governor’s Innovation Award


  • First Forestry Project verified by American Carbon Registry
  • Largest carbon reforestation project in the world
  • Market leader for carbon reforestation verified credits in the USA

Let Your Story Become Our Story

Our foresters in the field oversee the enrollment of acres, plantings, forest growth patterns, quality control issues, and landowner relations—all with great personal care. Learn more about how to get started.